While the company was relatively new to digital marketing, it had a recognizable brand through its offline efforts. com with any questions. This will show us all the pages that don’t link to us (i. 3. Tip #2: Target unlinked mentions. Get inspired by content with the most social shares. Lots of people use domain authority to check a website’s quality, but remember that DA is a measurement from Moz, not a ranking factor identified by Google. When Google implemented its Penguin update, the algorithm targeted manipulative link-building tactics, making quality inbound links. I'm using the unlinked mentions tool and as far as I can see the mentions are from my own site! I've attached. Under the heading “The African Race”, he mentions the issue of integrated seating in Reverend Cridge’s church. You can now specify tags in front matter. Everyone does an SEO audit differently, but at Revenue River we combine a mixture of on-site optimization and a technical evaluation. The queue itself is destroyed once any other processes that have. Much like you would pitch to a site owner for a guest post, you can email websites that already include your name but not a link and ask if they’d be happy to turn it into a. Not all unlinked mentions are good opportunities . Low effort: Find unlinked mentions—and then ask for a link. Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. Unlinked mentions. The Backlinks panel has two sections, Linked mentions and Unlinked mentions. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. To find unlinked mentions, you can use a tool like Google Alerts. You can use tools, like Ahrefs, Moz, and Screaming Frog to get this done quickly. Here are seven tips to improve your local SEO reporting and serve your local clients. Let’s explore these ecommerce link building techniques in depth. Although Google may give value to a mention even if it is unlinked, links provide a greater amount of search engine optimization (SEO) value. How to Use Ahrefs to Search for Unlinked Brand Mentions. This strategy mostly. We need automation. Moz Data#1. DA is a ranking metric by Moz which assigns websites with scores ranging from 0 to 100 depending on how likely a backlink from them can boost your website’s position in Google. Check to see if your chosen platform. Best for: Finding Unlinked Brand Mentions. Unlike Moz and Ahrefs, Monitor Backlinks is all about just that—backlinks. Developing a link reclamation strategy is crucial for SEO and marketing campaigns, which involves fixing broken internal links, reclaiming lost links, and utilizing unlinked mentions for increased visibility. The Unlinked Mentions tool in Open Site Explorer works like Talkwalker and Google Alerts but seems to be updated more regularly. It’s a quick post to just let you guys know that Moz added a few new features (Link Opportunities) to their OpenSiteExplorer. Export to a . Moz; You can also combine this tactic with number four from our list (guest blogging) by tracking a competitor’s guest blogging campaign. 2% of all top 50 search results had at least one external link pointing to their site,. 30 – 35% – Brand name anchor texts. Appearing in videos,. Find out more about. Moz (MozBar, Open Site. . Using prospecting tools: Find bulk mentions using Moz Fresh Web or Ahrefs Context Explorer then upload the site. They believed that search engines were using unlinked mentions to gauge the overall popularity of a brand, and then factoring these trust signals into their ranking algorithm. . To find these earned mentions, head to Google and do a site: search for your brand, product, name, etc. daily-drop` which translates to - dropped yesterday: `=[[2022-07-17]]. The idea is to finish up with a list of unlinked mentions in spots where a link would fit naturally for the publisher. In other words: off-page SEO is all the stuff that you do off of your site to get. Given the ongoing significance not only of backlinks, but also the potential of unlinked mentions to boost performance, search marketers are quite rightly looking to Domain Authority to assess their SEO potential. SEMrush tool: Link building tool. Track unlinked mentions. csv file, and make sure that you export highlighted domains only. “BrandName”. So, have link building strategies! For starters, it is now impossible to build link farms because Google has started penalizing websites. They present an opportunity to claim new links. It empowers you with a Link Intersect feature like the one offered by Ahrefs. List of domains referring to LinkDoctor’s website using Ahrefs Site Checker. For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand". Discover link openings – With Moz Pro, you can likewise effectively find unlinked mentions, recover broken links, find serious link openings, and get site contact information on any website of your rivals. This metric was introduced by Moz and ranges from 0 to 100, where 0 is the lowest value. Defining an ‘unlinked brand mention’ Just like it says on the tin, an ‘unlinked brand mention’ is SEO speak for a simple mention of your company name, normally on a web page or article, that is unaccompanied by a backlink. 2. We wanted three things from our target keyword: 1. Here are several effective methods to uncover these mentions: Conduct regular Google…Moz Local Raise your local SEO visibility with complete local SEO management. Using prospecting tools: Find bulk mentions using Moz Fresh Web or Ahrefs Context Explorer then upload the site. If you’ve been on the interwebs for a decent amount of time, you’ve probably garnered a fair amount of brand mentions from other websites. These connections are important to me. If yours is a known brand or you keep sharing innovative research, you’ll keep getting linked and unlinked brand mentions all the time. To effectively track unlinked mentions, you’ll need either a brand. Like this one: These are easy backlink pickings since the person is already talking about you, just need a little bit of an extra incentive to turn it into a proper backlink. The World Wide Web is vast. The Unlinked Mention’s Rules. Moz | 158,434 followers on LinkedIn. It can also personalize your outreach. Select “Everything” for broad notification coverage. Now, by “brand mentions”, we mean all those instances in which the name of your website or company has been featured on third-party posts. Similar to other tools mentioned, you can see real time updates and results, among websites and social media sites. With this in mind, your subject line and offer (a fix) must demonstrate value to the target audience, as well as mention the. You’ll need to head over to My Mentions to see all mentions and select Unlinked to show only unlinked brand mentions. There is a reprint of a large section of Mifflin Gibbs’ letter. Page Not Found. Off-page SEO activities help search engines to see your website as authoritative and trustworthy. There are several ways to find unlinked brand mentions. Obsidian searches my vault and finds everything unlinked. Get Links From Unlinked Mentions. The same applies to. For the most. See which Moz SEO solution best meets your business needs. The relevance of. This is not an edge case. Real-Time Unlinked Mentions. In other words, Digital PR is a service that prioritizes external backlinks, brand mentions, and brand awareness online. 3. It could be in the form of an article, blog post, forum comment, etc. By tracking these types of occurrences and using outreach tactics, you can reach out to the author and ask them to include a. Unlinked mentions are online mentions (citations) of your brand—or anything related to your brand, such as products or company representatives—that do not link back to your site. We need automation. png. Testimonials and. Mention is an online tool can help you find those unlinked mentions on the web. g. Unlinked Mentions. Respona can help you speed up the process of finding unlinked mentions, even though it’s not one of its primary use cases. List of Semrush features: Try Semrush FREE for 30 days (Worth $119. Turning unlinked brand name mentions into links is one of the quickest and proven link building strategies you can place a bet on. However Obsidian keeps telling me that 2022-07-17 is an unlinked mention Similar. With these tools, it’s easy to track the progress of your campaigns. Kaila Strong wrote an excellent guide over on Moz that goes into more detail about how you can find unlinked brand mentions. On the other hand, Moz is effective for tracking keywords ranking from over 200 countries to discover your top competitors and easily overtake your competitors via SEO. Sifting through all of those results is for suckers, though. Moz is a well-known digital marketing and SEO software suite offering. Step 1: Content Creation and Unlinked Mentions Outreach. Moz vs Semrush: If you're looking for an all-in-one SEO toolkit, both of these tools offer amazing features at almost similar prices. Don’t go after an unlinked mention of your. Monitor Backlinks and Moz provide comprehensive backlink analysis tools that are extremely useful in finding both linked and unlinked. Clicking Link breaks the link in b. com in fresh web explorer along with your brand name and you can find sites that. You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. The reclaim links, unlinked mentions, and link intersect tools are great. 15% – 18% – Naked URLs. In the template (using templater) it looks like: - dropped yesterday: `=[[{{yesterday}}]]. Here are some effective strategies for using this approach to improve your ecommerce link-building: Use tools like Google Alerts or Mention to monitor brand mentions online. md, navigate to a. Get instant access to brand mentions across social, news, blogs, videos and more. You will automatically check indexed backlinks, and the tool will show you all necessary data, such as the domain authority, spam score, link changes (new/lost), and more. But, it also offers a backlink monitoring feature. ). SEMrush vs Moz: Social Media AnalysisWhy unlinked brand mentions do matter . Our Keyword Explorer tool also includes a Mentions module. MOZ also offers the Spam Score feature that lets you check the quality of links and address the concern of too many low-quality ones. Prioritize mentions from high-authority or credible websites. For example, we see that the Moz team has appeared on multiple podcasts: This tells us that podcast link-building is a strategy that works in our industry. You can integrate it with Ahrefs, Google webmaster tools (GSC), and Moz. MOZ. cday <= date(2022-07-24) LIMIT 100 SORT file. Or, feel free to send an email to help@moz. You can also set up a notification email. A great client that continually gets links from the BBC, NY Times etc which actually takes care of having to do any marketing for them. That’s bad. Moz Pro also leverages verified industry metrics to establish and analyze primary web links that assist in discovering unlinked mentions, realizing new link opportunities, and restoring broken links. Link Building. From your Moz Pro Campaign head to the Links section from the left navigation. The link prospecting tool enables you to discover unlinked mentions quickly and effortlessly. Domain authority is a score developed by Moz that predicts how well a website will rank on search engines. Ubersuggest is a free, easy-to-use SEO toolset with access to over 6 billion keywords and 1 billion pieces of content. Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. You can easily lose opportunities if you don’t know what to watch out for. Unlinked mentions are also sometimes easier to turn into links than to reclaim lost ones. Setup alerts for your products or products in your niche. pdworkman July 20, 2022, 3:36pm 1. Figure 6. Moz Data Power your SEO strategy & AI models with custom data solutions. Open the “outgoing links” panel for any page that has outgoing unlinked mentions. Unlinked brand mentions are plain-text mentions of your brand, without an actual link to redirect internet users to your site. The person is already familiar with your brand so asking them to add a link to the mention is often enough to win the link. Unlinked mentions are arguably some of the lowest-hanging fruit when it comes to link building. Moz – Yes, a 75% discount. The key is using the right process so that you can scale the campaign as you find success. Do a couple of queries in Google search, for example: travel “write for us”, and then use MOZ bar chrome extension to see the domain authority of each website. Ping sources that may have talked about your brand, website, people, or products without giving you a link and you can often encourage/nudge that link into existence (along with the great SEO benefits they bring) Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. Traditionally, SEOs would only search for UBMs for the…Use the “highlight unlinked domains” function to highlight results from websites that haven’t linked to you before. Unlinked Mentions May Associate Data or Authority With A Website Google may connect data about entities (concepts like a business, a person, a work of art, etc) without the presence of HTML links, like the way it does with local business citations or with which data refers to a brand, a movie, a notable person, etc. Like the other SEO tools I’ve covered in this post, Moz isn’t just a backlink checker. You’ll need to head over to My Mentions to see all mentions and select Unlinked to show only unlinked brand. You need to review these sites for quality; otherwise, you might end up with a Google Penguin penalty. Broken links are previously existing links or. Unfortunately, Moz’s tool only goes back four weeks, so this helps you stay consistently on top of your brand and continually finding new backlink opportunities. Use the Highlight unlinked filter, which highlights the pages that mention your brand but don’t have a backlink (unfortunately, the filter isn’t 100% accurate, but it’s a good start). BuzzSumo Alerts will let you know about harmful unlinked mentions that would sneak through if you were only tracking links. Use tools such as Ahrefs or Moz, and identify potential targets for your own link building efforts. Finally, we’ll go to the “Custom” tab and select the “Does not contain” filter we set from the drop-down. 1. 💡 #2 There are more keywords than just the brand itself. The first is finding files that may have mentioned a topic that I didn’t link to anything. Moz recently released a new section of Open Site Explorer to help people find link building opportunities. Hi Mozzers, Just a quickie, with the unlinked mentions being retired, I was wondering if Moz have any plans to bring this feature back through the new link explorer? Many thanks! Hey Guys, There seems to be multiple tools on the market for unlinked brand mentions for link building e. - **Linked mentions** are backlinks to the notes that contain an internal link to the active note. Search online for mentions of your brand or representatives of your organization to find other mentions of your company. Moz for a full SEO marketing suite; Ahrefs, a complete SEO tool suite for audits, research, tracking, and more;. Either way, let me know by leaving a comment below right now. Comparing Unlinked Mentions and Link Reclamation. Now that you have located, listed, and prioritized your unlinked mentions, you can begin your outreach efforts. Backlinks, and/or Show Unlinked Mentions in the context menu. 3. 25% – 30% with other LSI or phrase match keywords. Take a look at the dropdowns at the top of the table. Thanks for the detailed. When other websites link to your content and mention your brand, it signals to Google that your site is influential and trustworthy. Compare / contrast who links to them with who links to you. Check for the spam score of each domain linking back to your website. Unlinked mentions are missed opportunities to earn valuable backlinks. With this in mind, your subject line and offer (a fix) must demonstrate value to the target audience, as well as mention the. Unlinked Mentions. An example of a company brand: 2. That’s bad. com homepage. But the shift towards unlinked mentions as a trust signal was most clearly spelled out by Google’s Gary Illyes, in a keynote at Brighton SEO in September 2017. It will help you build a powerful hyperlink information that could enhance your search engine results. 02 Use the media monitoring tool. They will also be picked up in unlinked mentions. com, you’d search for this: In this case, the search finds over 59 million results:. openrestyCompetitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. cday >= date(2022-07-18) WHERE file. So the next step is to set up projects that will track your keywords. Find a website with a Spam Score higher than 30%. e. Sometimes, the website gets mentioned in a blog post, but the blogger fails to link back to your site. Now let’s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run it. . Brand mentions are unlinked mentions of your business on other websites. Finding Unlinked Mentions. For example: tags: ["#pkm", "#hype"…The Linked mentions and Unlinked mentions view on the right hand pane is a place where you can check the backlinks to the current note. Often, all it takes to secure these links is some research (usually with a tool like Moz’s Fresh Web Explorer, Mention or BuzzSumo’s new unlinked mention feature) and persuasive outreach. STAT SERP tracking and analytics for enterprise SEO experts. Companies like Moz have developed tools like MozBar that use sophisticated analytics algorithms to better understand the quality of the sites that companies can use for linkbuilding opportunities. HTTPS is less optional. We mention this primarily to demonstrate that Moz practices what they preach; utilizing SEO to power their inbound marketing strategy. But you can find a good chunk of them quickly using Content Explorer. Tactic one: Mention links. Determine Your Target Audience:. Search for websites that mention your brand but aren't linking to you. A link roundup takes place. Discover the website’s best-performing pages as. 1 Moz Alternative #1: SEMRush. Unlinked mentions are online references to your brand or company that are not linked to your site. You create an account, connect your brand, and you can start looking for brand mentions. Q6. Simply set up a Google News alert to find web pages that mention your brand. Technically, this step takes place outside of the link outreach process as content creation is often an essential component of any good on-page SEO strategy. Make it so that Unlinked mentions also include not just occurences of the note’s alias(es) but also the notes’s alias(es) in square brackets. Google Sheets/Excel – Budget-friendly link building tools. This involves finding instances where your brand is mentioned on other websites, but there is no link back to your site. We can do the same too. We 100% agree with them. 2. com,. However, certain types of content work better as linkable assets than others. For all other types of businesses, there is a 20% discount on the annual. Turning 10% of those unlinked mentions into links is pure gold! Publish data-rich studies: – Build a strong and trustworthy brand. Steps to reproduce. Link reclamation is when you actively seek out these unlinked mentions and request that the site owner add a link to. Use cases: abbreviations; other languages; alternative spellings; synonymous terms (not showing the. That’s one way to do it, but there are some great tools that can help, too, and probably provide more thorough results. Find references to your company via. Step 3: On the next screen, type in the website URL and click on “linking domains” and hit “Analyze. SEMrush vs Moz: Social Media AnalysisAn unlinked brand mention is when a website mentions you or your business without actually linking to you. #29. If you find that your fashion website is mentioned on a website, but there is no link back to your website, contact the website owner and ask them to add a link. 4 Types of Unlinked Mentions to Find. com -intitle:[your brand] Moz Local Raise your local SEO visibility with complete local SEO management. Their page crawler is also a great tool for identifying high and low performers. Moz Link Explorer; Moz Pro’s flagship feature, Link Explorer, is another. If you’ve already picked up some traction, look into using a brand monitoring tool to find “unlinked” mentions of your store or products on other sites. Namely, Moz’s Domain Authority (and Page Authority),. Product BrandSelect “Everything” for broad notification coverage. Moz Link Explorer. Also, this post currently ranks in the top 3 for my target keyword “mobile SEO”. Transform unlinked brand mentions. Moz has lots of other free tools that will help you identify backlink opportunities and improve your overall SEO efforts. Input your competition into a link tool such as SEMRush, MOZ, or AHREFS. Finding all of your unlinked mentions can be pretty time consuming and complicated. Like this: This strategy works great because, with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. Verified account Protected Tweets @; Suggested usersAny backlink profile that shows a large number of links that are intended to manipulate a site’s rankings in Google search results is a red flag that a link spam scheme is being used. Transform unlinked brand mentions. In this case, link analysis tools like Moz and Ahrefs can help you find lost backlinks. cday ascThe search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites. Community. Acquiring all the links you deserve can move the needle on search and traffic. I'm using the unlinked mentions tool and as far as I can see the mentions are from my own site! I've attached a screen grab. You can also look for posts that mention your brand, but don’t provide a backlink. · Leverage SEO tools such as MOZ, Webmaster Tools, Screaming Frog and others to perform SEO. In fact, it has an automatic mode that automatically pulls all pages that fit your criteria into. This is one of the simplest methods of building backlinks. Welcome to the Help Hub! If you're looking to learn more about how to use all the Moz Tools, you're in the right place! The Help Hub is a great resource for ideas about. First, to see the “Link” button, you need to have an Unlinked Mention. But at Hunter, we found that loads of sites (more than 18,000, according to Ahrefs). This is probably partially driven off anchor text, but that’s by no means the whole story: I also heard directly from a Googler that because Google knows entities, they can and will associate your. Simplify Reports. The subscription-based service crawls 5 billion web pages every day and offers data-driven platforms for keyword research, backlink research, rank tracking, web monitoring, and competitive analysis. Simplifying your SEO reports is not just a tip that local SEO agencies should follow. Hey there, I have a couple of templates and while working in my journal I try to get data around from one day to another. Unlinked mentions occur when someone mentions your brand’s name but doesn’t link to your site. Their open site explorer is great for link auditing and finding building opportunities. Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. If you are serious about your blog or business then you need to invest in powerful SEO tools to automate tasks that normally take hours to complete. In the template (using templater) it looks like: - dropped yesterday: `=[[{{yesterday}}]]. restringe los resultados sólo a aquellos de un sitio especificado. No one likes to lose things. Let's say that somewhere in a note this text occurredAmong hundreds of different link building software to choose from, the best link building software will be the one that can reduce manual labor, produce the most effective result, and streamline the. See which tools are worth it in 2023. Link reclamation is when you actively seek out these unlinked mentions and request that the site owner add a link to your site. Track your unlinked mentions and reach out to other brands to ask for backlinks; If you have a strong local presence, look to get citations from local resources and business listings;. Unlinked mentions. computationally, you would do this by making a list of all the other notes in the vault (including any aliases for notes) and then searching your current note for any of those names. The core elements of a successful, customer-centric remain the same as they always were;. It makes sense. 3. Moz Local Raise your local SEO visibility with complete local SEO management. Paying attention to the discussions of your customers and prospects can. Sifting through all of those results is for suckers, though. BC OnLine Partnership Office E161, 4000 Seymour Place PO Box 9412, Stn Prov Govt Victoria, BC V8W 9V1PANIC! People's Gallery 2011 ( !! ARTISTS WANTED !! ): Unlinked Musician, EARS, Serina Zapf, Unlinked Musician @ The Ministry of Casual Living - Nov 12, 2011 - Victoria BCSemrush – No special discount, but you can get a 16% discount on an annual subscription. Ask your customers to mention your brand on their website or blog, and then kindly ask them to insert a backlink on your brand name. Higher search rankings. 2. Users can perform keyword research, topic research, backlink analysis, rank tracking, and run SEO audit reports. (MOZ DA) of 60. That’s an unlinked mention. The only clickable option is to turn the unlinked mention into a link. The goal here is to look for any websites that might mention your brand or product without linking to your website. Product names; Brand mentions; Images; Social media mentions; The mention takes you halfway to earning. It has a high chance of success because whoever mentioned you is already familiar with. However, times have changed. These suspicions were confirmed in 2016 at a widely popular SEO conference, when a Bing executive, Duane Forrester, made mention of this practice by stating that. Screenshot of Ahrefs dashboard. 99, billed monthly. md Open the backlinks pane Expected result You see a backlink from b. Feature requests. Content Explorer is another multifunctional tool by all-mighty Ahrefs. Essentially, it involves finding websites that mention you, your company or anything that is directly related to your business but do not link back to your site. Way #8: Monitor unlinked mentions. Link building needs to make sense, and not just for Google. This factor is very important when you're aiming to get more brand mentions that would really impact your site's SEO efforts, branding, and conversions. #1 Use Fresh Web Explorer and Google to find fresh brand mentions. Step 1: Checking for Unlinked Mentions. In our case, we settled on a keyword with 9,900 searches each month as per the Keyword Planner (1k–10k. For example, B&H Photo Video and Audio has a lot of online references, as seen in the Moz report. If you're in broken link building (and to a lesser extent, a tactic like unlinked mentions), you're offering "visitor experience improvements" to a webmaster or page curator who's dedicated to a particular audience. A must-have tool for. They found an interesting paragraph in the patent: The system determines a count of independent links for the group (step 302). g. e. Ahrefs, Moz, etc. Adjust location and language. Kaila Strong wrote an excellent guide over on Moz that goes into more detail about how you can find unlinked brand mentions. For the other problem areas like code blocks, perhaps give us the option to hide those Unlinked mentions. Checking for unlinked mentions is as easy as a Google search. My process involves just 4 steps: Step #1 – Search for broken links. Moz Domain Authority (DA) and Ahrefs Domain Rating (aDR) are two parameters that are important in website assessment. It’s not uncommon for sites to mention another site without linking to them. It won’t be easy but still, it won’t be impossible either. Reclaim Links feature reports you the broken links on your site that have inbound links. If you find unlinked mentions, contact them to ask whether they are willing to add your link. Fresh Web Explorer– is a tool by Moz analytics which allows. There are three sections: Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors; Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site You will automatically check indexed backlinks, and the tool will show you all necessary data, such as the domain authority, spam score, link changes (new/lost), and more. The next step is to persuade the website owner, editor or writer to go back and to add a link to the brand mention. Moz Pro. WPChanger. Link Building. This link building strategy involves finding pages on other websites that mention your brand or website without actually linking to it, and then requesting a link. Step #3 – Your website link is placed on their site. By Antonio Gabrić · November 22, 2022 Backlinks are gold—we all know that. - **Unlinked mentions** are backlinks to any unlinked occurrence of the name of the active note. An example of a company brand: 2. Especially integrated with Google Analytics, the SEO tool can be formidable. Here are three common missed opportunities and fixes for each. Meaning that if you are on the page “Hammerspoon”, and in another note you type the word “Hammerspoon” but don’t make it a link, it will show up in Unlinked Mentions. Traditional PR prioritizes brand mentions in print magazines, radio interviews, and TV appearances. This step involves collecting data on your competitor set, including their backlink profiles, to help you better understand their link-building strategies. A resource page links out to content deemed important for their audience. Google Alerts is also one of the best tools for finding unlinked brand mentions. Sites like this are crawled multiple times a day by search engines and can. The features are available to Pro subscribers only. Access to metrics from top tools like Moz, Alexa, and Majestic.